CMA's Valley Volkswagen is proud to be a part of Carter Myers Automotive, a fourth generation family and employee-owned business serving Virginians since 1924. We have 5 stores in Staunton, 3 in Charlottesville, 5 in the Richmond area, 1 in Williamsburg, 1 in Winchester, and 1 in Woodstock, VA. Our dealership family now has 16 locations with more than 3000 quality new & used vehicles in stock and more than 650 employees.

OUR FAMILY HISTORY

Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965. He was elected President in 1974. In 1979, Mr. Myers and the CMA Board decided to become one of the only dealer groups in the country to offer ESOP, an Employee Stock Ownership Plan. Every full time associate still has the opportunity to own part of the company. If you want to take ownership of your career, visit our Employment page.

OUR CURRENT LEADERSHIP

Carter Myers III, now serving as CMA's Executive Chairman, has been very active in the automotive industry. He served as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2011, Mr. Myers received the prestigious honor of being named Time Magazine's Virginia Dealer of the Year. In 2016 he received a Lifetime Achievement Award from the American International Automobile Dealer Association.

Liza Borches, President & CEO of Carter Myers Automotive, is the fourth generation of the Myers family to be a CMA owner. She graduated from the University of Virginia McIntire School of Commerce and worked with American Honda for almost seven years before joining the family business. In 2009 she became the first 4th generation dealer to be on the VADA Board and received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011, Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry's "40 Under 40 Up and Coming Retailers" and CMA was awarded the Hovey Dabney Corporate Citizenship Award from the Charlottesville Regional Chamber of Commerce. In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board. In 2020, Liza was named Barbara Cox Woman of the Year.

Scott Simons joined the CMA team in 2010 when we opened our first Valley stores in Staunton. He came to us with years of dealership experience and was looking for an opportunity to have ownership in a company. Within a short time he was also honored with a "40 Under 40" award and went from GM of one CMA store to two, then four, and is now GM and Managing Partner of all 5 of our Staunton locations.

After more than 95 years in the automotive industry, our commitment to respect, service, integrity and value has never been stronger. Our 650+ employee-owners strive for complete customer satisfaction. If you have any suggestions for how we can better serve our communities, please CLICK HERE to email Scott Simons.

Why is Valley Volkswagen the Go-To Spot for Waynesboro, VA, Harrisonburg, Lexington, VA, and Charlottesville Drivers Seeking a New or Used Volkswagen Vehicle?

It could be our varied and accommodating selection of new Volkswagen models, including the much-loved Volkswagen Jetta, Passat, Golf GTI, Atlas, Tiguan and Beetle. Perhaps it's our equally vast range of high-quality, Valley Volkswagen-approved used cars.

It may also very well be the Volkswagen financing offers available to customers who shop with Valley Volkswagen. With these auto loan and car lease options, shoppers feel at ease, worry-free, and extra satisfied with their purchase.

Valley Volkswagen isn't only a place for those in the market for a new Volkswagen car. We're also the go-to spot for those already behind the wheel. Customers find our car service and maintenance center, also located in Staunton, Virginia, both convenient and competent.

It doesn't stop there-- Valley Volkswagen also host an array of services to personalize or enhance your Volkswagen driving experience. Just ask our onsite auto parts and accessories department what we mean.

Still not clear about why so many trust Valley Volkswagen for all of their Volkswagen needs? Visit our dealership at 314 Lee Jackson Highway Staunton, Virginia and find out for yourself!